March 22, 2019 at 2:40 pm / by Dawn McLaughlin
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Testimonials are the Social Proof that you, your products and services are credible and trustworthy and you have satisfied customers. It is one of the most powerful persuasion tools at your disposal. It is not enough simply to collect testimonials. You must also use them well. When you start to accumulate a growing number of testimonial letters and feedback forms - along with articles, press releases and press cuttings the next step is to make sure that you get the very best return on your hard-earned marketing weapons. And here’s how to do it…
1 Include them on your website.
2 Add them to your email footer templates.
3 Include them on your social media channels.
4 Put the best ones in a frame and hang them in the reception area
5 Have your sales people carry them in a presentation folder when visiting prospective customers
Your customers don't just want to know that you can solve their problem - they want to know that you can do it better than anyone else so provide them with the social proof.