Most good marketing campaigns will focus on communicating a firm’s Unique Selling Point (USP). In today’s crowded market, customers have more choice than ever before. This increase in competition makes finding, defining and communicating your USP more important than ever before. So what is your firm’s USP? Do you offer the faster or better or […]
You only have one chance to make a good first impression. Here are a few tips to help you to make a good first impression with new clients, contacts and during business meetings. Focus Being known as a ‘natural’ at interpersonal communication is not just a gift that a select few enjoy. We can all […]
In the current economic environment, businesses are demanding more and more of their managers. Here are some tips to help you to become a more effective manager. 1. Delegate The best managers are those that step back and let their team do their job without standing over the shoulders. You can’t do everything yourself. […]