Are You “LinkedIn”?

Do you have an online presence, free of charge and with unlimited space?

More and more business people are using LinkedIn as part of their networking strategy. But thousands are still not harnessing the true power of LinkedIn. Whether it’s to keep contacts up to date, meet potential new clients or get the latest information from industry groups, LinkedIn is a powerful business tool, a must have. There are massive opportunities with a limitless pool of prospects and possibilities that can be leveraged to benefit your business.

It’s a great way of discovering new and important information, gaining recommendations and endorsements from peers and colleagues, and expanding and enriching business connections.

LinkedIn allows people to define a profile and build a brand based on their own professional background, optimising their potential market opportunity in the process. It provides access to a unique platform from which you can showcase your company. It can be used as a springboard; connecting you with key decision makers and getting immediate results for your business.

As part of your marketing campaign, LinkedIn can be used together with content and email marketing strategies to generate consistent leads and increased sales.

LinkedIn is also a professional network allowing employers and employees access to valuable information on skills, knowledge, work experience and employment opportunities.

When I have asked the question at several networking events recently I was surprised at how many business owners locally still had not heard of LinkedIn. It is a networking powerhouse which must be embraced and used for the benefit of your business.

Don’t miss out on this valuable resource.

Dawn McLaughlin & Co Chartered Accountants provide a wide range of professional support services for business and community organisations. No matter which sector you are in or size of your business, we have cost-effective solutions that can be tailored to suit your needs.

Understanding what you need to empower you to grow your business is vital for profitability and success. To discuss your business development needs contact Dawn on 02871 370886 or via email [email protected]